Social Media Press Kit
Important Dates
Social Media Assets
Recruiting Video
All Three Videos Here: https://bit.ly/3CEtgGi
Press Release Here: https://bit.ly/3rxFsCa
Static Images
Hashtags
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electionsecurity
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trekthevote
Talking about elections on social media these days tends to bring a lot of bad-faith arguments out of the woodwork. Here are a couple of tips to help navigate that dangerous sector of space.
If at any time, you need support in managing an interaction that has gotten out of hand, please reach out to Tae directly at ensignphoenix@trekthe.vote.
The Trouble with... Trolls
General Language
Do:
Say, "election security," "election transparency" and "voting rights."
Don't:
Say, "election integrity," or "voter fraud."
Why?
Conspiracy theorists have hijacked the term "election integrity," so we've moved into using terms that are very straightforward and value neutral, and therefore harder to twist.
"Voter fraud" is vanishingly rare, but impossible to disprove for people who are intent upon believing in it. Keep steering the conversation back to things that are measurable and based in reality.
"Stop the Steal"
Do:
Say, "there is no factual basis on which to dispute the outcome of the 2020 Presidential election. We will work with anyone who is operating in good faith based on that commonly accepted truth."
Don't:
Engage with election deniers at all. Even if they say that by rejecting the big lie, we are being partisan.
Why?
Trek the Vote is a non-partisan movement. We will work with everyone from any point on the political spectrum as long as they are operating in good faith. "Stop the steal," is not a good faith conversation and it is not worth giving oxygen to.
More About Our Important Dates
Trek the Vote Launches
Oct 6, 2022
LAUNCH - videos live, influencers posting, press release sent out!
Suggested Copy:
Star Trek fans are wonderful. You're smart and diligent, and you really care about the future. I hope you'll all apply your energy and skills to making sure our democracy runs smoothly this November 8. My friends at Trek the Vote have made it easy for you to find volunteer opportunities that work for your life and schedule. Learn more and sign up at trekthe.vote!
Suggested Hashtags:
#startrek #trekthevote #electionsecurity #electiontransparency #votingrights #electionday #voting #democracy
Accounts to Tag:
@TrektheVote
More Information / Links to Share:
Tim Russ & Scrutineers
Oct 9, 2022
Town hall discussion about election transparency & security, and building up public trust in elections with Tim Russ, Scrutineers, and Beyond Trek Podcast.
Suggested Copy:
There's been a troubling amount of fear, uncertainty, and doubt going on about elections and that's not healthy for our democracy. If you'd like to learn more about what you can do to address this issue, please join my friend Tim Russ and Beyond Trek Podcast in discussion with election security and transparency experts from Scrutineers. Stay tuned afterwards for some Q&A with TIm.
Suggested Hashtags:
#electionsecurity #electiontransparency #startrek #trekthevote #scrutineers #elections #democracy
Accounts to Tag:
@TimRuss2 @ScrutineersUS @BeyondTrekPod @TrektheVote
More Information / Links to Share:
Robbie & Fair Count
Oct 20, 2022
Robbie will be our special guest at a virtual phone bank to Georgia voters with Fair Count.
Suggested Copy:
One of the most important things we can do for our democracy is make sure that everyone knows when, where, and how to vote and is prepared to advocate for their rights. Join my friend Robert Duncan McNeill in making calls to voters in Georgia and stay tuned for some fun, Star Trek Q&A afterwards.
Suggested Hashtags:
#votingrights #phonebank #voteroutreach #faircount #georgia #startrek #trekthevote
Accounts to Tag:
@faircount @robertdmcneill @trekthevote
More Information / Links to Share:
Election Day
Nov 8, 2022
America votes
Suggested Copy:
Today, Americans will cast ballots to decide who will oversee the Presidential election in 2024. Also on the ballot are Governors, U.S. Senators, and so many more important positions and issues. If you'd like to make sure that everyone can vote, Trek the Vote has some great day-of phone and text banking opportunities as well as ways you can help protect the vote after polls close.
Suggested Hashtags:
#electionday #votingrights #electiontransparency #electionsecurity #trekthevote #startrek
Accounts to Tag:
@TrektheVote
More Information / Links to Share: